Do you have a background in sales, advertising or market research? You can offer to carry out market research for companies for a fee to help them define their target audience and market their products and services. Market research is essential but time-consuming and requires analysis of the current market, target audience and competitors. Many businesses will outsource this role to a professional.
You’ll need to be familiar with compiling and analysing data in a given industry. You’ll need knowledge of quantitative and qualitative market research methods, including surveys, one-to-one interviews, focus groups, observation and field trials. You’ll then need sufficient industry experience to interpret the research and produce reports for your client, breaking down the results into information on the target market and the competition, to assist in building an effective marketing strategy.
Create a website to market your services and make use of networking platforms such as LinkedIn to reach out to businesses in your chosen industry.