The brains behind today’s viral apps earn millions every year. Amateur coders are now in abundance, but creating a killer app is a lot trickier. For an app to go viral, it needs to be something innovative, exciting and most importantly, universal.
Take TikTok, for example. In 2019 the online video sharing platform became the most downloaded app on the Apple Store, surpassing its far older predecessors like YouTube and Instagram. The app allows users to create short, entertaining video clips using filters, background music and audio from films. It’s funny and addictive and appeals to a vast audience with all kinds of interests.
Your best bet at creating a trending app is to target a younger audience. Increased phone use is still strongly associated with the younger age bracket – 41% of TikTok’s users are aged 16 – 24. To hit maximum download potential, create an ethical concept that appeals to youngsters first.
I love this, it’s cool. nice…