A webinar is a lecture, workshop or presentation hosted and live-streamed online where the audience can interact with the presenter. Anybody with expertise can host a webinar. Figure out what topics you’re going to cover and define your target audience so that you can market your webinar appropriately. The advantage of virtual seminars is that you can attract clients from anywhere in the world.
You can limit the number of people that can sign up depending on how much engagement you want with your audience. You can set up a registration page where participants can sign up by giving their name and email address. You can host your webinar for free on platforms such as AnyMeeting, Google Hangouts, Big Blue Button and MeetingBurner. These websites offer a variety of features such as surveys, whiteboard and streaming at no additional cost.
Promote your webinar through LinkedIn, Facebook and Twitter as well as through a direct mailing list. To earn money through your webinars, you can consider promoting a product or service at the end of a video and provide an affiliate link. Some companies will even sponsor you to use their equipment for every video as a form of marketing.
If you’re delivering a live-streamed webinar, consider the time zones of your prospective clients and try and pick a time that accommodates for as many as possible.