As a digital marketer, you’ll be offering business services such as SEO (search engine optimisation), SMM (social media marketing), paid marketing, copywriting and content writing. Your role will vary from offering advice on marketing strategy in a consultancy capacity to complete management of a company’s ad campaign.
Businesses recognise that marketing is everything when it comes to growing a company. For many companies, it’s most cost-efficient and effective to outsource marketing management to experts, to achieve the best possible results. To start a digital marketing agency, you’ll need experience in advertising or marketing through digital media. The start-up costs are relatively low, particularly if you outsource advert creation to freelancers. Try to establish partnerships with the media outlets you intend to use most, as you’ll likely be able to negotiate deals if you use them frequently.
To brush up on your online marketing skills, consider taking a course